Zomato, Swiggy Instamart clock record orders on Mother's Day, beat New Year's Eve numbers
Zomato and quick commerce platform Swiggy Instamart on Mother’s day surpassed record order volumes it witnessed on New Year's Eve.
“Mother's Day, for the first time ever, is turning out to be a (much) higher volume day than New Year's Eve,” Zomato cofounder and chief executive Deepinder Goyal said in a post on X on Sunday.
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Offering CollegeCourseWebsiteMITMIT Technology Leadership and InnovationVisitIndian School of BusinessISB Product ManagementVisitIIT DelhiCertificate Programme in Data Science & Machine LearningVisit <div data-placement=«Mid Article Thumbnails» data-target_type=«mix» data-mode=«thumbnails-mid» style=«min-height:400px; margin-bottom:12px;» class=«wdt-taboola» id=«taboola-mid-article-thumbnails-110057037»>“Fingers crossed that we are able to serve everyone treating their moms today,” he wrote.
Zomato's Blinkit and Swiggy Instamart witnessed an uptick in demand for items like chocolates, roses and handbags.
“Glad we were able to work with our sellers and get handbags on Blinkit in time for Mother’s Day,” Albinder Dhindsa, chief executive of Blinkit, wrote in a post on X with a chart illustrating a notable increase in handbag sales on Sunday.
Blinkit also saw an increase in sales of smartwatches, jewellery and perfume. “Fresh bouquets sales have been spiking since morning,” Dhindsa wrote with a chart showing the sales exceeding those of Valentine's Day.
According to Phani Kishan, chief executive of Swiggy Instamart, the most popular orders today varied across cities. In Bangalore and Mumbai, roses were the top choice, while Delhi preferred chocolates, Hyderabad opted for plants, Chennai ordered cakes, and Kolkata ordered perfumes.
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