Zomato user gets fed up with 'Call Maa' reminder on Mother's Day, Internet is divided

livemint.com:

Zomato for messages such as "Reminder: call maa". "Some of us are grieving the loss of mums. Others are struggling with poor relationships with parents.

Can you stay out of our personal lives. Please do not go overboard with celebrations such as these," she said in a series of tweets. ALSO READ: Zomato rolls out food trends platform for restaurant partners Sowmya said some messages "got annoying" and even "muting notifications" didn't help.

"Every part of the app is filled with the whatever is being celebrated and it really doesn't need to be this way :)," she added. She informed that she lost her mother last year. "I lost my mother last year unexpectedly.

I don't think anyone has a standard method of dealing with grief. I was merely venting. You can choose to not engage and just move on :)," Sowmya said.

ALSO READ: Zomato reveals top trends of 2022; customer orders food worth ₹28 lakh A few other X users supported Sowmya by saying, "Fed up of the extent to which these companies commercialise Mother’s Day." Another user criticized “how intrusive the promotions are becoming" and said, "…There needs to be a line between advertising and things that companies just shouldn't say." Some defended Zomato, saying, "Ma'am sorry for your loss. I get that it might be a tough time for you, but the world doesn't revolve around you. Others still celebrate on this day, and some person at Zomato is doing his job assigned by the company.