Zoya’s Her Becoming Reimagines White Diamonds with Brilliant Geometry: Sonam Kapoor
Zoya from the House of Tata unveils ‘Her Becoming’, a collection of rare jewels in white diamonds that translate the iconic geometry of ancient Ikat into wearable art. The design direction imbues meaning into every piece, celebrating the Zoya woman as she truly and completely comes alive, the ultimate auteur of her life. The collection was launched by the CEO of Titan’s jewellery division, Ajoy Chawla and Zoya’s brand ambassador, Sonam Kapoor.
‘Her Becoming’ marks a creative milestone for the maison. Its aesthetic prowess is reflected in a medley of unexpected diamond shapes that set this collection apart; rare Cadillac, trapezoid, and custom-cut baguette diamonds are carved out from the rough with virtuosity, teasing out their fiery lustre and astonishing luminosity. Meticulous attention to the setting of these rare stones creates a strong accord in the seamless flow of shape and colour, presenting a breathtaking collection of fresh, contemporary classics.
"Zoya has always led design innovation when it comes to fine jewellery.
Her Becoming is a remarkably unique look for white diamond jewellery, not just in India but globally. As a proud Indian brand, Zoya is happy to share this breakthrough collection, which is a testament to the country’s rich legacy of jewellery making and translates a traditional Indian inspiration into timeless designs with global appeal," states Ajoy Chawla.
Skilful artistry lends dimensional layers to the collection’s statement pieces that have been lovingly crafted over more than a year.
