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Publicis Groupe is open to acquisitions in India in areas like tech, data and commerce, a top executive told ET. The advertising behemoth has identified the digital technology business as the next growth area even though media and creative services still account for the majority of its revenue. The company's digital technology business includes marketing agency Digitas India, digital transformation agency Indigo Consulting, and ecommerce division Publicis Commerce.

It comes after Coinbase launched a campaign on March 9 called “It’s time to update the system.”

America’s potential workers are aging. The government says that by 2031 there will be an estimated 4.8 million more men and women who are at least 65 years old in the U.S. workforce, with the growth rate of workers in that age group far exceeding all others.

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Hollywood star Matt Damon has finally opened up on why he appeared in cryptocurrency exchange Crypto.com’s infamous “Fortune Favors the Brave” advertisement, which was once the subject of relentless mockery.

BEIJING — Chinese tech giant Tencent reported better-than-expected quarterly revenue on Wednesday, helped by growth in ads within its growing «video accounts» business.

The Belgian Financial Services and Markets Authority (FSMA) will have new powers to supervise virtual currency advertising when a new regulation comes into force on May 17. In preparation for its new role, the agency commissioned a survey of investors.

The rise of Non-Fungible Tokens (NFTs) has created a new frontier for brands looking to engage with consumers in a more meaningful way. However, as more and more brands enter the space, many are discovering that what they have committed to actually requires methodical, continuous effort and engagement that escalates with each milestone. Basically, brands are finding themselves in a type of ‘engagement Ponzi scheme’ that their marketing teams are not equipped to handle. Here’s why. 

Fans watching the Kansas City Chiefs face off against the Philadelphia Eagles in Super Bowl LVII on Feb. 12 will reportedly not see a plethora of ad spots for cryptocurrency companies as they did in 2022.

Get your daily, bite-sized digest of cryptoasset and blockchain-related news – investigating the stories flying under the radar of today’s crypto news.__________

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Google saw advertiser pullback in financial services, including the cryptocurrency subcategory, according to the latest earnings call from Google’s parent company, Alphabet.

The latest earnings call from Google’s parent company, Alphabet, highlighted decreased search advertising spending from financial services and cryptocurrency subcategories.

Swiss police are investigating a fake advertising campaign that encouraged people to report their neighbours.

Streaming giant Netflix has reportedly banned cryptocurrency-related commercials on its ad-supported subscription tier, which is scheduled to launch in November months ahead of schedule. 

Early Wednesday, Twitter suspended access to nine accounts associated with promoting nonfungible tokens, or NFTs, on the Solana (SOL) ecosystem. The move comes just ahead of the highly anticipated launch of the y00ts NFT collection, a follow-up to DeGods, the most popular NFT collection on Solana, this Friday. Shortly after the suspension, Austin Federa, head of communications at the Solana Foundation, stated:

Crypto television advertising spending has reportedly fallen off a cliff in the United States, reflecting the current state of the markets. However, that’s no excuse to take a break, two crypto firms tell Cointelegraph. 

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advertisements violated advertising and promotion guidelines of virtual digital assets (VDAs), and guidelines for influencer advertising in the first five months of this year, the Advertising Standards Council of India (ASCI) has said. Of the 453 complaints that ASCI took up between January and May 2022, 419 required modifications, with most complaints against influencers. “Some influencers talk so confidently about crypto without fully understanding it. It does create an impression that it is safe, it's fine and a cool thing,” said Manisha Kapoor, chief executive of ASCI.

Mumbai: Celebrities should be “circumspect” while featuring in cryptocurrency-related advertising, since crypto is an unregulated product in India, the Advertising Standards Council of India (ASCI) said. ASCI is a self-regulatory body, and its guidelines are not legally binding. In case of a breach, the standards body has in the past published the names of those who have not adhered to the guidelines. It also escalates such cases to the relevant government regulator. “We have always maintained that celebrities need to do their due diligence on the claims they endorse. The Consumer Protection Act, too, lays down penalties for endorsers in case the ad they feature in is found misleading, and if they have done no due diligence,” said Manisha Kapoor, CEO of ASCI.

People and companies are investing a lot of money in land and spaces in the metaverse, just the way they do in the real world, hoping to get a return. This means understanding the metaverse and its full potential, especially in terms of using advertising to generate passive income from their investments. Consider that the metaverse is more than a trendy new thing; it is the next iteration for the internet and, therefore, a logical transition for investors and marketers.