Ad Financial News

By Arriana McLymore

New ads from Meta Platforms replace earlier campaigns’ visions of a futuristic metaverse with scenes depicting virtual reality as a real, present-day and even prosaic technology. In one video from the campaign, which is dubbed “The Impact Is Real," welders practice welding with virtual metals, doctors rehearse surgeries on virtual eyeballs, and the English soccer player Marcus Rashford uses VR to stay connected to the pitch when recovering from an injury.

Elon Musk has blamed the Anti-Defamation League for a fall in US advertising revenue on the social media platform. In a series of posts on Monday, Musk said that ad sales are still down 60% “primarily due to pressure on advertisers" mounted by the Anti-Defamation League. Musk said that the ADL was trying to kill the social media platform since he acquired it in October last year, by “falsely accusing" it and him of being anti-Semitic.

Media company Network18 and DistroTV, an independent, free, ad-supported streaming TV (FAST) platform, have announced a partnership, which will enable DistroTV users in India to stream Network18’s portfolio of channels live and for free. In its initial phase, the partnership has seen the launch of Network18’s channels such as CNN-News18, News18 India, CNBC TV18 and CNBC Awaaz on the platform.

Tesla and SpaceX CEO Elon Musk on Thursday said that news organisations can also get a share of X's advertising revenue. In his latest bid to woo journalists after paying creators via his X advertising revenue programme, the X owner has now proposed a new way for media houses to make money. «Our advertising revenue share programme also applies to organisations (news or otherwise) who wish to participate,» he posted. On Tuesday, the billionaire invited journalists to publish directly on X (formerly Twitter) and earn a higher income, as he started stripping headlines and text from news articles shared on the platform. On X, posts with news articles only included the lead image and the URL, stripping out the headline and text and links displayed only an article's lead image. «This is coming from me directly.

The Rolling Stones surprised fans with a cryptic newspaper advertisement announcing their new album. Of course, only real fans of the rock band got the connection. The Rolling Stones are an English rock group, founded in 1962. The original members of The Rolling Stones are Mick Jagger, Keith Richards, Brian Jones, Bill Wyman and Charlie Watts. The surviving members posted a print advertisement in London’s Hackney Gazette, in what seemed like a general ad for a diamond store. Only die-hard fans of the band who know their lyrics, songs, logo and legacy got the references. The advert in the Hackney Gazette came with a picture that read: “Hackney Diamonds, specialists in glass repair, opening September 2023. Our friendly team promises you satisfaction. When you say gimme shelter we’ll fix your shattered windows.” These are all references to The Rolling Stones’ past, and a promotion of their 31st studio album, which comes out in September 2023.

Social media company X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform's timeline to attract new followers, Axios reported on Tuesday, citing an email to advertising clients. Promoted accounts, or «Follower Objective» ads, generate more than $100 million annually in global revenue for X, according to the report.

Disney Co. CEO Bob Iger vowed to make its streaming services profitable via a planned October price hike on its ad-free Disney+ and Hulu plans and a crackdown on password sharing expected to extend through next year. The increases will raise the monthly cost of ad-free Disney+ by $3, or roughly 27%, to almost $14.

By Samrhitha A

By Akash Sriram

Elon Musk took over the social media platform, the people closely associated with the company have accused the management of breaching the contracts intentionally and avoiding its legal obligations. “Twitter’s new leadership deliberately, specifically, and repeatedly announced their intentions to breach contracts, violate laws, and otherwise ignore their legal obligations," the Verge quoted some of the former employees of X who filed a lawsuit against the company in May.

American actor and comedian Adam DeVine has appeared in a new paid advertisement created by crypto exchange Bitget.

United States President Joe Biden may have inadvertently become Bitcoin’s latest brand ambassador in a new "cringe" video advertising merchandise for his reelection campaign.

Some advertising holding companies have been reporting weaker-than-expected organic revenue results, raising questions about what that could mean for marketers’ spending with agencies in the quarters ahead. Some experts say the results don’t signal major problems ahead for ad companies such as Interpublic Group, Omnicom Group, WPP and Publicis Group, which own creative and media-planning and buying shops among other specialties.

Pinterest beat Wall Street targets for second-quarter results on Tuesday and forecast higher margins for the year, supported by an advertising market recovery and cost-cutting measures.Tech giants Meta Platforms and Google parent Alphabet had also recorded strong ad sales, signaling a rebound in marketing spending by businesses as inflation cools and consumer confidence improves. Pinterest CFO Julia Donnelly said its adjusted core earnings margin will be higher by «roughly 400 basis points» in the current fiscal year. It was 16% in 2022.

Disney Star is bullish on onboarding robust sponsorships from most sectors, be it startups or established firms, banking on flexible advertising packages for the upcoming marquee Asia Cup and ICC ODI World Cup events that it forecasts will see unprecedented reach. «We are making advertising on Disney Star network flexible, we are making it customisable.

₹20-25 crore. “We are offering — across TV and digital — plans for all kinds of advertisers. You can spend as low as ₹1-5 crore, ₹5-15 crore and above.

The second-quarter results for global digital giants Meta (formerly Facebook) and Alphabet (Google’s parent company) last week brought some relief as their ad revenues show an upward trend. This growth has also been seen in India, where the ad revenues of both Meta and Alphabet have surged in the past few years. The latest results offer a glimmer of hope for content creators in India, who rely heavily on these tech behemoths for the revenues.

Following the announcement of X’s (formerly Twitter) ads revenue sharing initiative, crypto exchange Kraken proposed the possibility of accepting payments in Bitcoin (BTC).

Meta shares surged nearly 10 per cent on Thursday as a rosy revenue forecast showed that artificial intelligence was helping the social media giant boost engagement and ad sales even in an uncertain economy.

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