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Meta shares surged nearly 10% on Thursday as a rosy revenue forecast showed that artificial intelligence was helping the social media giant boost engagement and ad sales even in an uncertain economy. The Facebook owner was set to add over $70 billion to its market value, based on premarket movements, after strong second-quarter earnings encouraged 16 analysts to lift their target price on a stock that has already more than doubled this year.

QueueBuster, an android-based billing and inventory app, has launched its first-ever ad campaign,Business Hoga Asaan, to promote the features of its POS application to big and small businesses.

Netflix is restructuring its advertising partnership with Microsoft and lowering ad prices, the Wall Street Journal reported on Thursday. Netflix has had early discussions to sell ads through other partners in addition to Microsoft, WSJ said, citing people familiar with the matter.

After surpassing the market expectations, Facebook owner, Meta Platforms witnessed an 11% rise in its revenue to $32 billion in the second quarter. The company has predicted an upbeat third-quarter revenue above market expectations.

Meta, Facebook was a Wall Street darling because of its breakneck growth and big profits. But the company had lost its luster with investors over the past 18 months thanks to a slump in ad sales and what some saw as self-inflicted wounds. On Wednesday, the company appeared to regain some of its footing.

Beating the market expectations, Alphabet reported a rise in its net profit for the second quarter of the current financial year. The company reported a net profit of $1.44 per share for the April-June period. Company's long time CFO, Ruth Porat is set to take a new role in the company.

Google snapped out of an unprecedented advertising slump during its latest quarter, signaling a return to growth cycle needed to fuel investments in artificial intelligence technology that expected to reshape the competitive landscape

By Foo Yun Chee

Asian Games squad if they lose the upcoming trials for the World Championships, it will be proposed to the IOA's ad-hoc panel, a member of the committee said on Tuesday. Punia (men's freestyle 65kg) and Phogat (women's 53kg) were given direct entries for the quadrennial showpiece while other candidates in the remaining 16 Olympic weight categories went through gruelling trials on July 22-23 to book their places in the Indian team for the Hangzhou Games, beginning September 23. Punia, Phogat and four other wrestlers, who staged a sit-in protest at Delhi's Jantar Mantar from April 21 to May 28, had sought time till August 10 to prepare for the trials. However, the Olympic Council Asia (OCA) did not extend the deadline beyond July 23 for receiving wrestling entries by name. The IOA ad-hoc panel then decided to conduct trials but exempted both Punia and Phogat, triggering angry reactions from the wrestling fraternity, which alleged bias in the decision. «We will propose to the panel that only if Bajrang and Vinesh win the World Championship trials, only then they should be sent for the Asian Games, otherwise not. If Bajrang loses the trial then he will be on stand-by and the winner of the Asian Games trial (Vishal Kaliraman) will go,» Gian Singh, a member of the panel told PTI. As of now Kaliraman (men's freestyle 65kg) and Antim Panghal (women's 53kg) are standby players, having won the Asian Games trials in categories where Bajrang and Vinesh compete.

ET Intelligence Group: FMCG major Hindustan Unilever's (HUL) performance in the June quarter — the first under new CEO Rohit Jawa — was rather modest.

Asian Games, a decision which was taken without the consent of the national chief coaches and is set to be challenged by other wrestlers and their coaches. The IOA ad-hoc panel said in a circular that it has already selected wrestlers in men's freestyle 65kg and women's 53kg but trials will be held in all six weight categories in each of the three styles. The ad-hoc panel did not name Bajrang and Vinesh in the circular but panel member Ashok Garg confirmed to PTI that the two wrestlers have been exempted from the trials.

The 2023 Indian Premier League saw a staggering ri... moreThe 2023 Indian Premier League saw a staggering rise in advertising revenue, reaching ₹10,120 crore.

Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load, Elon Musk said on Saturday, falling short of his expectation in March that Twitter could reach cash flow positive by June. "Need to reach positive cash flow before we have the luxury of anything else," Musk said in a tweet replying to suggestions on recapitalization.

By Jahnavi Nidumolu and Krystal Hu

Elon Musk said Twitter's cash flow remains negative because of a nearly 50% drop in advertising revenue and a heavy debt load. «Need to reach positive cash flow before we have the luxury of anything else,» Musk said in a tweet early on Saturday.

Twitter said on Thursday that select content creators on the social media platform will be eligible to get a part of the advertising revenue the company earns. The content creators will get a share of revenue from ads displayed in their replies, Twitter said, adding that to be eligible the creators should be verified users with at least 5 million impressions on their posts in each of the last 3 months and have a Stripe payment account.

media revenue is anticipated to increase 13–15% to Rs 30,000 crore this fiscal year due to higher spending on advertising by corporations in key sectors and an increase in government ad spending in light of the forthcoming state and parliamentary elections, according to a Crisil report. The profitability of the print media sector will increase by 1,000 basis points (bps) to 14.5% this fiscal year as a result of rising topline and falling newsprint prices. The growth predictions are based on an analysis of Crisil-rated print media companies, which generate more than 40% of the industry's revenue.

Donald Trump “must face consequences" for mishandling classified documents, former Central Intelligence Director Michael Hayden said in a new political ad that’s another indication of the degree to which the former president’s legal troubles will dominate the 2024 campaign. “We don’t know who saw them, but we have to assume those documents were compromised," Hayden says in the one-minute ad, which will begin running Monday in three presidential battleground states. The ad — funded by the Republican Accountability Project — shows photos allegedly depicting classified document folders and boxes stacked up in common areas of Trump’s Mar-a-Lago estate in Florida.

₹10,120 crore, according to a recent report. Out of this, the Board of Control for Cricket in India (BCCI), franchise owners, and broadcasters directly earned 65%, while the remaining was earned indirectly. Star Sports and Jio Cinema, the event’s broadcasters, accumulated ₹4,700 crore through advertising.Franchises earned about ₹1,450 crore and BCCI got about ₹430 crore.

By Jody Godoy

Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new chief executive Linda Yaccarino to attract advertisers, marketing industry professionals said. Musk announced Saturday that Twitter would limit how many tweets per day various accounts can read, to discourage «extreme levels» of data scraping and system manipulation. Users posted screenshots in reply, showing they were unable to see any tweets, including tweets on the pages of corporate advertisers, after hitting the limit.