The Rolling Stones tease fans with cryptic ad for new album in London newspaper; here are the details
The Rolling Stones surprised fans with a cryptic newspaper advertisement announcing their new album. Of course, only real fans of the rock band got the connection.
The Rolling Stones are an English rock group, founded in 1962. The original members of The Rolling Stones are Mick Jagger, Keith Richards, Brian Jones, Bill Wyman and Charlie Watts. The surviving members posted a print advertisement in London’s Hackney Gazette, in what seemed like a general ad for a diamond store.
Only die-hard fans of the band who know their lyrics, songs, logo and legacy got the references. The advert in the Hackney Gazette came with a picture that read: “Hackney Diamonds, specialists in glass repair, opening September 2023. Our friendly team promises you satisfaction. When you say gimme shelter we’ll fix your shattered windows.”
These are all references to The Rolling Stones’ past, and a promotion of their 31st studio album, which comes out in September 2023.
What Are References in The Rolling Stones' Ad?
The Rolling Stones has been referred to in a clever manner in the newspaper ad, without mentioning the group. For example, the ‘i’ in the word ‘Diamonds’ has been placed with The Rolling Stones iconic logo of tongue and lips.
Moreover, ‘Diamonds’ is a direct reference to The Rolling Stones’ 60th anniversary tour that began in Madrid in 2022.
Other references include ones to The Rolling Stones’ most popular songs with the mention of the following words in the ad: (I Can’t Get No) ‘Satisfaction’, ‘Gimme Shelter’ and ‘Shattered’.
What’s more, NME spotted that the font used for the words ‘Hackney Diamonds’ is the exact same as the font used on The Rolling Stones 1978 album Some Girls. At the end of the advert, as a footnote, are the words
