Disney Star curates flexible ad packages for Asia Cup and ICC World Cup while it chases unprecedented reach

economictimes.indiatimes.com:

Disney Star is bullish on onboarding robust sponsorships from most sectors, be it startups or established firms, banking on flexible advertising packages for the upcoming marquee Asia Cup and ICC ODI World Cup events that it forecasts will see unprecedented reach. «We are making advertising on Disney Star network flexible, we are making it customisable.

Our ambition is to make the Asia Cup and the ICC World Cup the biggest-ever on both TV and Digital,» Ajit Varghese, head of network advertising sales at Disney Star, told ET Online. «We are making sure that every brand in India today who's thinking of advertising in the next three months, whether it's television plan or digital plan, will find a way to use cricket on Disney Star, the go-to destination during the festive season.» Emphasizing the company's commitment to meeting brand objectives, Varghese explained that advertisers can choose from various flexible packages tailored to their specific needs, accommodating budgets ranging from Rs 10 lakh to as high as Rs 50 crore to Rs 100 crore.

These packages may include Asia Cup + World Cup bundles, TV and digital packages, or any other combination that suits the advertiser's preference. Contrary to the perception that cricket advertising is expensive, Disney Star aims to make it more accessible, as sources said the company is offering entry points with costs as low as 70 cost per thousand (CPM), equivalent to buying advertisements on an user-generated content platform in the country today.

“With no restrictions on minimum outlays, presence on CWC 2023 is a possibility for every brand, irrespective of size and scale. Star Sports team can customize an advertiser’s presence in both the events based on the budgets available,”