10 important social media ‘don’ts’ for crypto and blockchain companies

cointelegraph.com:

Businesses across industries invest a lot of time and resources into building and cultivating their social media presences because of the big potential ROI. Social media marketing is a tool crypto and blockchain companies are quick to leverage — social media platforms offer a variety of audiences, prebuilt communities and global reach. 

Still, it’s all too easy to make missteps in social media outreach, and an ill-considered post can go viral (in a very bad way) in an instant and cause lasting damage to a brand. Below, 10 members of Cointelegraph Innovation Circle discuss some social media practices that crypto and blockchain companies should avoid and why they’re so problematic.

Having a solid following on Twitter has been considered proof of the potential of a project. This has led to many projects buying thousands of fake followers so they can look more trustworthy. Investors now know about this practice, and they check engagement too. Plus, by buying fake followers, you are reducing your reach a lot — bots don’t engage, so it’s likely your real fans won’t see your posts. – Bogomil Stoev, Seasonal Tokens

Making incorrect or deceptive claims can undermine trust in the cryptocurrency and blockchain industries, which can make it challenging to attract new investors, partners and engineers. It’s crucial for businesses to communicate openly and honestly and to give serious thought to the information they post on social media. – Brad Spannbauer, Currency Hub

Do not tag influencers who aren’t related to your project to get exposure — you will most likely get the opposite when they report your posts as spam and block you. Focus on quality, not quantity; your audience follows you to learn about you and what you do, not to see your