10 Things to know on Perplexity AI, a new competitor of Google

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Perplexity AI, from its advanced features to market impact and future plans. Perplexity's search tools provide users with the ability to obtain immediate answers to questions along with relevant sources and citations. This functionality is supported by a diverse range of large language models (LLMs), including those from OpenAI and Meta's open-source model Llama.

These models are capable of summarizing and generating information efficiently. According to Deepgram.com, Perplexity AI operates through natural language understanding, enabling users to interact conversationally. The system indexes internet content and sorts it for relevance.

Providing contextual answers, Perplexity AI tailors responses to user needs. Perplexity AI, based on GPT-3.5, distinguishes itself from ChatGPT, which uses the newer GPT-4. Notably, Perplexity AI is claimed to integrate conversational AI with web search, providing a fusion of AI capabilities and search engine precision.

Perplexity AI utilizes search with a chatbot interface powered by OpenAI's GPT-3.5. Its Natural Language Understanding offers responses, presenting source-linked answers for credibility. Pro accounts offer AI model options, including GPT-4.

The ad-free design is claimed to prioritize user focus, and source citations to enhance trust and transparency. Perplexity AI benefits academic research, helping students to navigate databases. Journalists can also benefit from its fact-checking prowess, ensuring accurate reports.

In content marketing, Perplexity AI validates ideas, aligning strategies with current trends. Integrated into apps like Boring Report, it summarizes news. Businesses can leverage Perplexity AI for market research.