27 new foreign retail brands enter India in 2024 amid rising consumer demand for luxury items
JLL India highlighted that in 2024, 27 new brands of international origin entered India, nearly doubling from 14 in 2023.
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«In the past four years, 60 retailers of international origin have forayed in the country to cater to Indian consumers perpetual preference for global brands,» it said.
Beauty, cosmetics and wellness; footwear, bags and accessories; and fashion and apparel were the top three retailer categories to set retail footprint in the country in 2024.
«India has attracted significant attention from international retailers, who have steadily increased their efforts to establish a presence in the country over the past four years,» said Rahul Arora, Head (Office Leasing & Retail Services), and Senior Managing Director — Karnataka, Kerala, India, JLL.
Last year, 27 international brands entered the Indian market, with 56 per cent originating from the EMEA (Europe, the Middle East and Africa) region. French and Italian retailers, in particular, made notable inroads.
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