44% of households experiencing rise in health-related expenses, says survey
household spending has increased for 58% of families, indicating a positive trend in consumption. However, while the overall score dipped slightly from last month, it remains at a healthy +50, showcasing the continued growth in household spending. Spending on essential items, such as personal care and household items, has increased for 49% of families.
This reflects a growing emphasis on self-care and maintaining a comfortable living environment. With a surge in spending on essentials, the net score for this category has risen to +34, indicating a favourable sentiment among consumers. On the other hand, spending on non-essential and discretionary products, such as air conditioners, cars, and refrigerators, has seen a slight increase among 15% of families.
This suggests an inclination towards luxury and lifestyle upgrades among a segment of Indian consumers. Nevertheless, the majority (79% of families) have maintained their consumption levels, indicating a cautious approach towards discretionary spending. In terms of media consumption habits, 23% of families reported increased consumption of media platforms such as TV, the internet, and radio.
This suggests a growing reliance on digital platforms for entertainment, information, and connectivity. The net score for media consumption has risen to +2, indicating a positive shift in this area.
Moreover, the December net CSI score, which measures the overall sentiment of Indian consumers, stands at +9.9, indicating a positive increase from the previous month. This score is calculated by subtracting the percentage decrease in sentiment from the percentage increase.
