99acres collaborates with Bhupendra Jogi; releases video ‘Bhupendra Jogi vs Resident Reviews’

financialexpress.com:

99acres has collaborated with Bhupendra Jogi to release a video titled ‘Bhupendra Jogi vs Resident Reviews’. As per the company, the video features Jogi’s endearing defense of his neighbourhood and introduces a new twist to the online phenomenon.

A post shared by 99acres.com (@99acresindia)

Additionally, the collaboration that redefines the boundaries of humor in real estate marketing, has become an organic hit with over 1 million views.

Talking about the campaign, Anurag Jagati, marketing head, 99acres, said, “Leveraging social trends with a strong focus on category fitment has been our brand ethos at 99acres. Identifying trends early and collaborating with viral sensations such as Bhupendra Jogi allows us to engage with a wider audience and bring humor to the often-serious world of real estate. This collaboration showcases our commitment to innovation and engaging content.”

The campaign has been conceptualised in-house and aims to promote 99acres.com’s Ratings & Reviews. Moreover, Ratings & Reviews is a feature that helps consumers make the right property decision. Residents share reviews of their societies and localities, empowering potential home buyers with candid insights about the neighbourhood.

Furthermore, the video takes a creative spin on showcasing 99acres’ feature while calling back to the Bhupendra Jogi’s original viral clip. The success of this collaboration lies in Bhupendra Jogi’s popularity and the timing.

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