A pioneering bill to slow fast fashion gets approval from France's lower house. Next stop the Senate
France's lower house of Parliament has unanimously approved a pioneering bill to curb the environmental impact of fast fashion, marking a significant step towards sustainability in the global fashion industry
PARIS — A pioneering bill to curb the rampant pace of fast fashion won unanimous approval in the lower house of the French Parliament, making France one of the first countries worldwide to target the influx of low-cost, mass-produced garments predominantly from China.
The fashion industry is among the world's biggest producers of greenhouse gas emissions. France is seeking to reduce the allure of fast fashion items, setting a precedent in the fight against the environmental degradation they cause.
Lawmakers on Thursday unanimously approved the bill, greenlighting it for the Senate to consider — either to approve it, or to tweak it and send back to the lower house — before it can become law.
Christophe Bechu, the minister for ecological transition, hailed the vote as a historic step toward reining in the “excesses” of fast fashion. The bill will introduce stringent measures, including banning advertising for the most inexpensive textiles and imposing an environmental levy on these low-cost products.
The bill specifically targets fast fashion giants, calling for companies to disclose their products' environmental impact. This move seeks to pivot the industry toward more sustainable practices, encouraging transparency and accountability.
It’s a measure that promotes environmental protection and aims to safeguard France’s prized high fashion industry. By coincidence, this comes during a week when French President Emmanuel Macron feted luxury giant LVMH CEO Bernard Arnault with the Légion d’Honneur, France’s greatest
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