A video star is born: OpenAI’s Sora stuns with AI act
Text-to-video generator Sora, unveiled by OpenAI on Thursday, has been variously described as “jaw-droppingly impressive” and a “remarkable technology leap” by users.
A large language multimodal artificial intelligence (AI) tool, Sora can generate videos up to 60 seconds based on descriptive text prompts, and even capture the mood and lighting of the user’s imagination.
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“Sora is remarkable. I think the genie is out of the bottle and things won't be the same again. The quality of videos it generates is so high that stock video generation agencies will feel an immediate threat,” said Hemant Mohapatra, a partner at venture fund Lightspeed India.
Many believe it could transform a swathe of creative industries — from filmmaking and advertising to graphic design and game development — as well as sectors such as social media, influencer marketing and even edtech, while rendering things like stock footage obsolete.
Sora is not the first off the block in the area of AI-generated videos. Competitors like Runway and Pika Labs, which max out at
