Adobe diversifies beyond its cash cow to sell AI to businesses
Subscribe to enjoy similar stories. Las Vegas, USA: Adobe Inc has become the latest company to join the bandwagon to offer artificial intelligence services with its agentic AI platform as the technology firm diversifies beyond its core offering.
Alongside selling on-cloud, AI-integrated tools to generate content for a business’ marketing operations, California-headquartered Adobe’s new software platform will look to capture a share of customer service automation, technical support and other aspects. Its ‘Agent Orchestrator’ will allow companies to access Adobe's family of ‘Firefly’ foundational AI models, as well as third-party models such as OpenAI’s GPT-4.5 and Google’s Gemini 2.0., the company said at its annual ‘Summit’ in Las Vegas, Nevada on Tuesday.
Adobe has started selling its agentic AI platform to enterprises, counting technology integrator IBM, India’s flag carrier Air India in aviation, and the largest domestic private bank HDFC Bank Ltd as three key early customers for its agentic AI push. Two senior executives confirmed, requesting anonymity since they were not authorized spokespeople, that the company is already generating revenue from its AI push.
Also read | Adobe seeks to sell lawsuit-free AI models, expands Indian engineering hub “In the long run, we see AI agents through our ‘Experience Cloud’ offering to be a key revenue generator for Adobe, alongside our existing Creative Cloud and Document Cloud services to businesses," Sundeep Parsa, vice-president of Adobe’s ‘Digital Experience’ business, told Mint at the sidelines of the Summit. "We’re using our internal models for any text or visual content generation, while for other tasks such as reasoning, responses and debugging, we’re partnering with
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