Adobe explores OpenAI partnership as it adds AI video tools
economictimes.indiatimes.comgenerative artificial intelligence tools such as OpenAI's Sora and others inside its widely used video editing software, the U.S. software maker said on Monday.
Adobe's Premiere Pro app is widely used in the television and film industries. The San Jose, California, company is planning this year to add AI-based features to the software, such as the ability to fill in parts of a scene with AI-generated objects or remove distractions from a scene without any tedious manual work from a video editor.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Professional Certificate in Product ManagementVisitIIM LucknowIIML Executive Programme in FinTech, Banking & Applied Risk ManagementVisitIIT DelhiIITD Certificate Programme in Data Science & Machine LearningVisit Both those features will rely on Firefly, an AI model that Adobe has already deployed in its Photoshop software for editing still images. Amid competition from OpenAI, Midjourney and other startups, Adobe has sought to set itself apart by training its Firefly system data it has full rights to and offering indemnity to users against copyright claims.
But Adobe also said on Monday that it is developing a way to let its users tap third-party tools from OpenAI, as well as startups Runway and Pika Labs, to generate and use video within Premiere Pro. The move could help Adobe, whose shares have fallen about 20% this year, address Wall Street's concerns that AI tools for generating images and videos put its
