Advance bookings the new marketing tool for movie makers
₹35-40 crore in revenue. Strong advance bookings have been generating positive hype and anticipation around particular films, instilling a sense of excitement among the audience, Ashish Saksena, chief operating officer, cinemas, BookMyShow agreed.
In case of Tamil hit Leo, which was released in October, advance bookings alone accounted for 30% of the total tickets sold on the platform for the film. To be sure, audience profiles for advance bookings and walk-ins vary significantly, and these decisions are shaped by demographics and anticipation for the film, cinema owners point out.
Advance bookings are primarily favoured by diehard fans, often younger and tech-savvy, especially interested in highly anticipated movies, such as superhero franchises or sequels. In contrast, walk-ins encompass a broader audience, including those who decide to watch a film on a whim, based on recommendations, reviews, or the desire for spontaneous entertainment.Milestone Alert!
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