Ahead of new ad norms, will crypto players go all guns blazing this IPL season?

economictimes.indiatimes.com:

IPL) is around the corner and crypto industry players are likely to target potential investors. Market experts said that crypto platforms will go all guns blazing. However, the 15th edition of the cricket extravaganza will be the first major event after the announcement of the Advertising Standards Council of India (ASCI) new guidelines for the advertising of virtual digital assets (VDAs). Anupam Shukla, Partner, Pioneer Legal said that the announcement of taxation on crypto income left investors jittery and now platforms will aim to increase ad expenditure during the IPL and recreate the buzz over cryptos.

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The world's biggest and richest cricket league is scheduled to kick off from March 26, broadcasting on mainstream television channels and digital media platforms. Adding more to it, Vinu Peter Immanuel, Associate Partner, Link Legal said, «We have seen crypto platforms in the US advertise heavily in the Super Bowl and gain significant increase in platform user signups,» Crypto firms are expected to dominate advertisement space in the upcoming edition of the IPL, following the government’s announcement to tax crypto gains in the union budget and the ASCI’s guidelines, he said. IPL is India's biggest sporting event. It has the highest number of viewers, out of which, majority of them fall in the age bracket of 18 to 34 years of age, offering the ideal platform for crypto players to reach the targeted audience. The new guidelines proposed by ASCI will come into effect at the beginning of the new fiscal year, with platforms re-aligning their advertisement and promotional content with the proposed guidelines. Of