Ahead of Prime Day, Amazon India launches Sale Event Planner tool for sellers’ preparedness

economictimes.indiatimes.com:

prime Day, Amazon India today announced the launch of a new tool called Sale Event Planner, dedicated to help sellers work on the preparation of upcoming and/or ongoing events on Amazon.in. The Sale Event Planner is now available on the Amazon seller app and will help sellers become aware about the events well in advance, ensuring that they have enough time to prepare.

Sellers can use this tool to opt-in to offer great deals on the sale event and get recommendations on optimum inventory to stock up, which are among the most important things to do to potentially maximize sales during an event. It will be available to all sellers with at least one deal recommendation and use the seller app.

Event days are crucial periods given their substantial impact; it becomes imperative for sellers to maximize their opportunities during these events to further grow their businesses on Amazon.in. To increase event awareness and event specific input for potential adoption at scale, the events planner tool has been launched.

Through the duration of the event, the tool will address the challenge of offering deals free of cost alongside stocking optimum inventory among the sellers. The tool has been built mobile first, keeping in mind the high app usage by sellers in India.Amit Nanda, Director, Selling Partner Services, said, “Amazon sale events are great opportunities for sellers of all sizes to promote their products and expand their customer base by offering attractive deals.

Our approach at Amazon has always been to use technology as an enabler for sellers across India to scale up their business by catering to customers anywhere in India, using e-commerce. With this launch, we aim to help lakhs of local businesses extract even more