AI: A daily companion—study highlights increasing adoption among Indians
AI adoption, showcasing how Indians are increasingly turning to smart technologies to simplify tasks, from home automation to virtual assistance. An impressive 724 million Indians are already integrated into the AI ecosystem, a number expected to grow by 6% annually. These users engage with AI through a variety of features, including image filters, personalized recommendations, and smart devices, making AI a prevalent force among nearly every internet user in the country.
The adoption is particularly notable among the youth, with the 19-24 age group leading the charge. According to the study, fitness and social media applications are major drivers of AI integration, boasting an average of 2.3 AI-led features per app. Entertainment applications follow closely with an average of two features, underscoring the widespread penetration of AI across diverse digital platforms.
However, the expansion of AI is not uniform across all sectors. While digital commerce and entertainment apps continue to embrace AI, adoption is notably slower in the banking, financial services, and recruitment sectors, as well as in short video apps. “Data shows that AI is already touching the lives of nine in 10 internet users in India, powered by the enormous computing capabilities on their phones, connectivity, and cloud infrastructure," it said in a study released Wednesday.
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