AI Computers to Drive Next Replacement Cycle in Indian PC Market, says Asus Executive
PCs, will fuel the next replacement cycle for the Indian PC market that has been falling since 2021, according to Taiwanese firm Asus that will launch an AI-powered consumer notebook in the country on Wednesday.
“How we are looking at AI PCs is similar to how we looked at smartphones when they first arrived 10 years back,” Arnold Su, vice president, consumer and gaming PC, at Asus India, told ET. “They were different, new, and promised to make our lives easier.
But soon, it became just a phone. AI PCs will see a similar journey,” he said.
AI PCs are defined as those running on hardware designed to handle AI tasks on device.
As more and more applications are developed using the AI capabilities of the latest generation processors, AI PCs will become an intrinsic part of the ecosystem, Su said.
For Asus, India is its third-largest market in terms of size, and is now part of the first wave of regions to see its new products in the market, he said.
“India has already become the third-largest PC market worldwide, surpassing the UK, Germany, France, and Japan,” Su said.
However, the gap between India and the second-placed China remains big. “Shipments in India range around 13 million units, while it is 60 million in China and 80 million in the US,” Su said.
In fact, the top two account for 50% of the worldwide PC market, he said.
The executive said Asus is now the second-largest brand for consumer and gaming PCs after HP in India, where the market share of entry-level PCs is only 5% as compared to 40% in Indonesia, which, as per Su, has a similar GDP. “The average selling price in India is much higher because customers want to buy better machines,” he said.
While the market continues to decline after hitting a peak in
