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Fashion designers and retailers can book her digital double for photo shoots without her having to travel or physically be there, Gondora told AFP.
It is a solution that «saves time», said the model, who is also walking down in-person runways at London Fashion Week, which runs until Monday evening.
In the fashion industry, artificial intelligence is already used by brands to create visual imagery for e-commerce websites and customised advertising campaigns at a lower cost.
While the technology opens up opportunities for some, critics fear AI will render many professionals, including models, make-up artists and photographers obsolete — and could risk promoting an artificial standard of beauty.
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