AI tool of the week | How product marketers can web scrape using Google Gemini

Subscribe to enjoy similar stories. Product marketers rely on up-to-date insights to refine messaging, track competitors, and understand customer sentiment. Traditionally, this involves manually visiting multiple websites, copying data into spreadsheets, and sifting through scattered information—an exhausting and inefficient process.

This manual effort is prone to errors, lacks scalability, and delays decision-making. This is where web scraping can help. Web scraping is the automated process of extracting data from websites and structuring it in a useful format.

However, traditional web scraping tools like BeautifulSoup and Scrapy often require coding knowledge or complex setups, making them inaccessible to many marketers. Google Gemini makes this process effortless, allowing product marketers to extract structured data from any webpage—including dynamic content like scrolling reviews—without writing a single line of code. Access Google Gemini via https://aistudio.google.com/apikey Say a product marketer at a SaaS company wants to analyse customer reviews from a competitor’s pricing page to understand pain points and positioning opportunities.

Here's how they can do it with Google Gemini: Mint's ‘AI tool of the week’ is excerpted from Leslie D'Monte's weekly TechTalk newsletter. Subscribe to Mint's newsletters to get them directly in your email inbox. Note: The tools and analysis featured in this section demonstrated clear value based on our internal testing. Our recommendations are entirely independent and not influenced by the tool creators. Jaspreet Bindra is co-founder and CEO of AI&Beyond. Anuj Magazine is also a co-founder.