Air India Express all set to rebrand its aircraft for a premium avatar: Report
PTI quoted an official as saying. Tata Group had previously Thursday unveiled Air India's new logo and livery. “Future Brand, the company that designed Air India’s new logo, is involved in the rebranding of Air India Express.
We have a unique identity when it comes to tail art that beautifully displays India’s art and culture. Under the rebranding, the tail art will be retained but in a new way," said an official of Air India Express. Different tail designs for every plane make Air India Express different from Air India, said the official, adding the rebranding will be done in a phased manner to ensure smooth operations.
The official even said that the private airliner would launch its first plane with a new logo and livery. ALSO READ: Air India unveils new brand identity, aircraft livery “At present, we can’t disclose much regarding the font, color, or tail art as it is under process. We are budget carriers and have economy class only, so there won’t be any color scheme like we have seen on Air India," he added.
“We never had a mascot, and we won’t be having it while rebranding. But definitely, we will be adding more tail arts depicting various arts and cultures of the country," he said. Earlier in November 2022, Air India acquired AirAsia India and made it a subsidiary.
Since March 2023, Air India Express and AirAsia India have moved to a single, unified reservations system and website and adopted common social media and customer support channels. Air India Express, which has 28 Airbuses from Air Asia and 26 Boeing 737 aircraft, will add 23 new Boeing 737 Max by March-end. Meanwhile, Air India Express is planning to sign a code-sharing agreement with Air India as part of its strategy to merge with the airline.
. Read more on livemint.com
