AirAsia seeks early merger with AI Express
₹155.65 crore. According to the agreement, the Indian airline has the right to continue using the AirAsia brand name for one year following the transaction.“We expect the branding transition to complete in 1-2 months. The regulator has been informed of the same," a third official said.
The Tata Group had initiated a route network restructuring early this year to avoiding competition between the two group companies. Under the route restructuring exercise, AirAsia India has vacated routes such as Delhi-Visakhapatnam and Delhi-Mumbai for Air India and replaced the parent brand on flights for three stations including Bhubaneswar, Bagdogra and Surat. In March, the Tata Group also integrated the reservation system and customer interface of AirAsia India and Air India Express, taking the airlines one step closer to form a single low-cost platform.
On 27 March, the two airlines migrated to a single, unified reservation system and website, adopting common social media and customer support channels. This helped the passengers to make and manage bookings, and check into AirAsia India and Air India Express for both domestic and international flights, on an all-new integrated website: airindiaexpress.com. AirAsia India flies to 19 destinations across the country while Air India Express operates to 14 international destinations from 19 Indian cities.
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