Bharti Airtel is combating the «growing menace» of cyber frauds with network intelligence and Al to analyse patterns and accurately identify spammers, CEO Gopal Vittal said as he asked customers to be vigilant on 'suspected spam' indicator, now available. The regulator TRAI and the industry have upped the ante to crack down on the spam menace, and the regulator's new missive on whitelisted (approved) URLs has also come into effect from October 1.
An HDFC Bank spokesperson, in response to a specific query, told PTI that the bank is «compliant as of today» with norms, and does not expect any difficulties.
Meanwhile, Vittal penned a note to subscribers promising that Airtel will continue to work on identifying verified scammers and permanently blocking them from its network.
«Our new solution makes us India's 1st Spam Fighting Network and we hope you will feel more confident and secure every time you receive that spam call or message,» Vittal told subscribers.
Over the last six months, Airtel has used its network intelligence and Al to analyse call patterns to accurately identify spammers on the network.
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