DoT dials trai to bring telemarketers under regulatory mechanism for spam
Department of Telecommunications (DoT) has decided to bring telemarketers under regulatory control and fix accountability, in a significant step as part of a concerted bid by authorities to curb pesky messages and calls.
Initiating steps to implement its decision, DoT has sent a reference to the Telecom Regulatory Authority of India (Trai) seeking recommendations on the framework for regulating telemarketers through an authorisation mechanism, officials in the know told ET, asking not to be named.
Since Trai is already undertaking a consultation process on the spam issue, and has received comments from all stakeholders, it is expected to come out with a supplementary paper and aim to give the recommendations together, the officials added. “As per DoT, telemarketers should be brought under the authorisation category. In the reference, DoT has asked Trai to recommend the framework for authorisation,” one of the officials said.
Once telemarketers are brought under some regulatory, or authorisation, framework, they can be held accountable for controlling spam along with telecom operators and will be liable to face consequences, said experts. Currently, these entities are not under any regulations that would hold them responsible for the nuisance of pesky messages and calls, which are also at the heart of numerous instances of financial fraud.
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