Akshaya Tritiya 2024: Go digital, go gold! Reasons why you should buy gold digitally

financialexpress.com:

Akshaya Tritiya or Akha Teej is considered as an auspicious day for buying valuable assets, be it gold and diamond jewellery, vehicles or real estate. It is believed that purchasing these assets on Akshaya Tritiya ushers in good luck, success and prosperity in various facets of life. Among all these assets, buying gold stands out as a timeless tradition because people can buy this precious metal even with small amount. In this digital era, gold buying pattern too has undergone a massive change. Now there are a range of options available for people to invest in gold such as digital gold, gold ETFs, gold bonds, apart from physical gold.

Digital gold buying has gained immense traction over the last few years. In today’s digital age, many people find it cumbersome going into a jewellery store and sitting for hours to buy gold and this is one of the reasons why more and more young Indians find themselves turning towards purchasing gold digitally, according to experts.

This comes at a time when the gold market in India is experiencing rapid growth, with significant potential for expansion in the future. The increasing adoption of fintech platforms and growing awareness of gold as an investment option are expected to drive the market size to USD 100 billion by 2025, according to estimates by KPMG.

Also Read: Buying gold on Akshaya Tritiya? Income tax liability you should not forget!

Nischay AG, Co-founder and CEO, Jar, shares some of the reasons why consumers should consider purchasing gold digitally this Akshaya Tritiya:

Unmatched Convenience:

One cannot deny the convenience of being able to buy gold from the comfort of your home or on-the-go via mobile, 24/7. These days, you can even purchase gold on quick commerce!

Seamle