Amagi expands global footprint with Mexico entry
Amagi, a Bangalore-based unicorn and the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has entered the Mexican market.
This strategic expansion reflects Amagi's commitment to global growth and underscores its confidence in the potential of Latin America's media and entertainment industry.
As part of this move, Amagi has appointed Miriam Rios as the Director of Account Management to spearhead its sales efforts in Mexico.
With an extensive background in sales advertising and commercial intelligence across linear and nonlinear video platforms, Rios has worked with ad tech, pay TV, and media agencies.
As Mexico's media and entertainment sector accelerates its adoption of digital technologies, Amagi sees significant opportunities for broadcasters and content owners.
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