Amazon Prime Video to include ads in 2024 — unless users pay $2.99 a month to get rid of them
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Amazon has announced that television shows and movies on its Prime Video service will start including «limited advertisements» early next year in order for the company to «continue investing in compelling content and keep increasing that investment over a long period of time.»
Prime Video, which Amazon says has been expanded «to offer hit movies, great shows, award-winning Amazon Originals, and live sports,» currently costs $8.99 per month or is included for free in Amazon Prime memberships, which are $14.99 monthly or $139.99 annually.
The e-commerce giant said Friday, «We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.»
«Ads in Prime Video content will be introduced in the U.S., U.K., Germany, and Canada in early 2024, followed by France, Italy, Spain, Mexico, and Australia later in the year,» it added.
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Amazon Prime Video will start including advertisements next year, the company says, although it will be offering a new ad-free plan. (Jonathan Raa/NurPhoto via Getty Images) / Getty Images)
«No action is required for Prime members. We’re not making changes in 2024 to the current price of Prime membership,» Amazon continued. «We will also offer a new ad-free option for an additional $2.99 per month for U.S. Prime members and will share pricing for other countries at a later date.»
Live sports, such as Amazon Prime Video’s Thursday Night Football NFL games, will continue to have ads.
The planned changes come as prices for some competing streaming services are on
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