Amazon will show commercials on Prime Video starting next year
Amazon will start featuring advertisements on content streamed on Prime Video, the company said on Friday, making it the latest streaming service to turn to commercials to raise revenue.
The changes, which will go into effect early next year, will apply in the United States, Canada, Britain and Germany, unless subscribers pay more to opt out. Amazon said that U.S. subscribers will have to pay an additional $2.99 per month for an ad-free service, and that it would disclose pricing for users in other countries at a later date.
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«To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,» Amazon said in a statement. The statement added that Amazon would have fewer ads than other streaming providers and that the company would not make any further changes to the price for the rest of 2024.
Streaming services including Netflix and Disney+ had long resisted commercials, but over the last year, several have begun to feature ads in an effort to cope with rising costs and as subscriptions decline after a surge at the start of the pandemic.
Netflix reported a rise in revenue in the second
