Amazon's Alexa sees 21% surge in multilingual mode usage, nearly half of Echo users prefer multilingual mode interaction
Amazon has announced there was a 21% increase in 2022 in the use of multilingual mode on Alexa-powered devices in the country. As revealed by the company, almost one out of every two users of Echo smart speakers prefer multilingual mode of Indian-English/Hindi to interact with Alexa.
To recall, Amazon introduced Hindi and multilingual mode for Alexa in 2019. As Alexa celebrates four years since launching Hindi and multilingual mode in India, Amazon announced that millions of customers across the country have embraced the captivating experience of voice interactions with Alexa.
“Remarkably, almost 1 out of every 2 customers in India now uses the multilingual mode on their Echo smart speakers to seamlessly switch between Hindi, English, and Hinglish when making requests to Alexa without having to change their language settings each time," the company said in a statement. Dilip R.S., Country Manager for Alexa, Amazon India, said “Our vision for Alexa is to make it more natural and conversational.
The teams that work on Automatic Speech Recognition (ASR) and Natural Language Understanding (NLU) continuously innovate and deploy initiatives to ensure Alexa understands requests in mixed language as effortlessly as the ones made in Hindi or English." “I’m glad to see customers in India embrace Alexa’s intuitive way of understanding their requests, just how a family member or friend would. We will continue to make Alexa smarter and make it more useful and relevant for customers in the country," he added.
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