
Ambani's Jio set to take on Ray-Ban Meta with affordable AI smart glasses
Mukesh Ambani's Reliance Industries Ltd (RIL) is looking to replicate its mobile data tariff strategy in smart eyewear — betting on aggressive pricing and scale to bring artificial intelligence (AI)-powered glasses to a wider audience, analysts and industry executives in the know said.JioFrames AI smart glasses, unveiled last year at RIL's annual general meeting, are expected to hit the market in the next 2-3 months, an industry executive said, adding that prices are likely to be significantly lower than the Ray-Ban Meta smart glasses that are available in the market. Analysts expect Jio Platforms to price its smart glasses below ₹10,000, roughly a third of the starting price of the Gen 1 variant offered by market leader Ray-Ban Meta, which sells at around ₹30,000.Smart glasses combine traditional eyewear with built-in speakers, microphones and AI features, allowing users to listen to music, take calls, capture photos and access digital assistance without pulling out a phone.The market for smart glasses has started heating up, with companies such as Lenskart and AI platform Sarvam also looking to launch these products.
To be sure, Lenskart already has audio-only smart glass Phonic priced at about ₹5,000, and is gearing to launch B—its new smart glasses by March. Similarly, at the recently concluded AI Summit in New Delhi, Sarvam showcased its Kaze smart glasses, which it expects to launch in May.India's smart eyewear market size reached $115.7 million in 2025, and is expected to swell to about $1.24 billion by 2034, at a compounded annual growth rate of 29.21%, according to market research firm IMARC Group.In December last year, Meta launched its Ray-Ban Meta (Gen 2) AI glasses in India at a starting price of ₹39,900,
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