Ampverse DMI appoints Sona Mazumdar to lead new marketing solutions unit

financialexpress.com:

Ampverse DMI, a leader in the gaming and entertainment sector, has appointed Sona Mazumdar as head of its new Marketing Solutions unit for the Indian gaming market. Mazumdar brings experience from collaborating with over 300 brands across Asia, including Porsche, Samsung, Riot Games, KFC, and Coca-Cola. Previously, she served as Chief Partnership Officer at Kidzania for eight years, playing a key role in partnerships and business scaling. With two decades in India’s entertainment sectors, Mazumdar is known for problem-solving, data analysis, and strategic execution, advising Board and C-level stakeholders. She facilitated the joint venture between DMI and Ampverse.

 “With Sona’s strategic vision and extensive experience, we are confident in our ability to set new standards in marketing excellence and drive our ambitious growth objectives, creating a lasting impact in this dynamic market.” Charlie Baillie, CEO of Ampverse, stated, 

Mazumdar, an industry veteran in media and entertainment, is recognised for her role as an evangelist, integrating gaming and entertainment to highlight its effectiveness for brands targeting millennials, Gen Z, and Gen Alpha. She focuses on establishing medium-term brand alliances and partnerships with CMOs and brand leaders across the gaming, esports, and digital entertainment sectors.

“My focus will be on building strong partnerships, leading innovative initiatives, and implementing strategies that will redefine engagement in this dynamic market. Ampverse DMI’s established ecosystem and commitment to innovation provide a solid foundation to bring global best practices and localised strategies to our clients enabling us to provide them with a one-stop-shop solution for reaching out to the TG”