Sun Pharma launches #SecondBirthDate 2.0 initiative with Sushmita Sen on Doctors’ Day

financialexpress.com:

Sun Pharma, a pharmaceutical company, unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year’s initiative features Bollywood actor, Sushmita Sen, who has joined the movement to express her gratitude to doctors. 

“We can never thank doctors enough for all that they do. Last year’s success encouraged us to build #SecondBirthDate into a bigger, more enduring platform – one where more people come forward and express their heartfelt gratitude to doctors.” Rohit Devgun, executive creative director, and Arun Ganesh, group creative director, Ogilvy India, stated.

While last year’s campaign featured film actor Mahima Chaudhry and cricketer Rishabh Pant, this time, it features actor Manisha Koirala, travel content creator Ankita Kumar, gaming influencer Sujan Mistri and is led by Sen. The series of advertisements consist of protagonists narrating the day they were born again owing to the doctors. 

“With this campaign, we want to celebrate these incredible individuals and shine a light on their selfless service.This initiative is a heartfelt thank you to doctors for their relentless dedication and devotion to improving lives.”, Kirti Ganorkar, CEO – India business, Sun Pharma, said.

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