Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
Amul, has been recognized as the strongest food and dairy brand globally, according to the Brand Finance Food & Drink 2024 report.
In a post on X (formerly Twitter), Amul posted, «We are pleased to inform you that Amul is ranked as the strongest food brand and strongest dairy brand in the world as per Food & Drink 2024, the annual report on the most valuable and strongest food, dairy & non-alcoholic drinks brands by @BrandFinance, world's leading brand consultancy»
The annual report by Brand Finance, a global brand valuation consultancy, highlights the growing influence of Amul in the international market.
The company's brand strength was evaluated with a Brand Strength Index (BSI) score of 91.0 out of 100, earning it the prestigious AAA+ rating. Amul's performance in familiarity, consideration, and recommendation metrics solidified its position as a global leader in the food and dairy sectors.
While Amul shines in brand strength, the report identifies Nestle and Lay's as leaders in brand value. Nestle retained its title as the world's most valuable food brand, despite a 7 per cent decline in brand value to USD 20.8 billion.
The company's ability to adapt to changing consumer preferences and maintain a diverse product portfolio has been key to its enduring success.
Lay's, on the other hand, saw a 9 per cent increase in brand value, rising to USD 12 billion and securing the second spot globally. Lay's innovative product offerings, including its Flavour Swap and MAX lineups, have driven its brand value growth.
