POP launches India’s first multi-brand co-branded card in partnership with RuPay & Yes Bank
POP, a fintech enabler for direct to consumer brands started by former Flipkart employees, has introduced India’s first multi-brand co-branded credit card developed in collaboration with RuPay and Yes Bank.
This launch coincides with POP surpassing one million UPI transactions, aims to leverage the power of the RuPay network to make credit on UPI easier for its network of users As India’s first multi-brand co-branded card, it brings together top brands such as Zomato, Blinkit, Cult, Rapido, Cleartrip, and Pharmeasy, covering key daily expenditure categories like e-commerce, groceries, F&B, travel, and health and fitness.
POP aims to create a relevant value proposition with these marquee brands while leveraging the growing UPI and RuPay networks. Cardholders can earn rewards on every transaction through POPcoins. RuPay card holders benefit from accelerated POPcoins earnings when using the card with POP UPI.
“We initiated a waitlist during the pre-launch phase alongside the launch of POP UPI. The response was overwhelming, with 32,000 customers waitlisting for the card—an impressive feat achieved without any marketing push. This strong initial interest reflects the market’s readiness,” said Bhargav Errangi, Founder of POP. Errangi, a former Flipkart Senior Director, has a track record of scaling Flipkart’s Shopsy and Flipkart Supercoins.
POPcoins can be redeemed for a wide range of products from significant direct-to-consumer (D2C) brands in categories such as beauty, personal care, electronics, fashion, and home
