Animeta launches tech-powered influencer marketing platform for brands

economictimes.indiatimes.com:

AI-powered creator tech company on Tuesday announced the launch of its influencer marketing platform ‘Animeta Brandstar' to help brands execute campaigns with the most relevant creators, said the company through its press release. The tech company said that it will soon enable 'Social Commerce' and 'Affiliate Marketing,' under its Brandstar+ initiative. Animeta Brandstar wishes to solve issues in digital advertising such as lack of visibility and control due to multiple intermediaries, said Animeta. At present, influencer marketing is expected to grow at 25 per cent CAGR, reaching Rs 220 billion by 2025.The company in its statement said that it will provide real-time data analytics to optimize campaigns, ensure brand fitment and measure Return on Investment (ROI) through its new platform.

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Some of the features that the tech company is providing through its new platform are AI recommendation mixes, customizable searches, prioritise talent management agencies among others under influencer marketing. «Our mission is to foster genuine, sustainable and long-term brand-influencer relationships, creating a seamless, effective, and mutually beneficial collaboration experience. This platform emerges as the long-awaited solution the entire ecosystem needed,» Devdatta Potnis, CEO, Animeta said. The CEO added that they hope to get at least 30 per cent ROI efficiency for influencer marketing campaigns.