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AO World boss may have overheated his electrical appliance targets
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About 15 months ago John Roberts, the founder, 23%-owner and chief executive of online electricals retailer AO World, did a fine thing. He created an all-staff incentive scheme that is very different from other companies’ executive-only affairs. It was, he said in his folksy way, one he’d be “proud to tell my mum about”.
Senior executives at AO would still shoot for multimillion-pound rewards (capped at £20m) but lower-paid workers would chase meaningful sums rather than “a round of drinks”.
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