Apple brings ChatGPT and more AI to devices, Wall Street unimpressed
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Long known for a focus on user safety, the iPhone maker also signaled it plans to differentiate itself from rivals Microsoft and Google by placing privacy «at the core» of its features.
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Offering CollegeCourseWebsiteIndian School of BusinessProfessional Certificate in Product ManagementVisitIndian School of BusinessISB Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisit <div data-placement=«Mid Article Thumbnails» data-target_type=«mix» data-mode=«thumbnails-mid» style=«min-height:400px; margin-bottom:12px;» class=«wdt-taboola» id=«taboola-mid-article-thumbnails-110888682»> But Wall Street — looking for more dazzling AI features and reassurance that would put Apple in good standing to compete on AI with market-leader Microsoft — was lukewarm on the event. Apple shares closed down nearly 2%.
Apple's stock, which trails those of other Big Tech firms this year, had rallied 13% last month in the run-up to the event.
«There isn't anything here that propels the brand ahead of its as-expected trajectory of incrementalism,» said Dipanjan Chatterjee, analyst at Forrester.
«Apple Intelligence will indeed delight its users in small but meaningful ways, it brings Apple level with, but not head and shoulders above, where its peers are at.»
Apple's approach contrasts with the enterprise-first focus of its rivals. The company hopes these moves will convince its more than 1 billion users — most of whom are not tech aficionados — on
