Apple: Can Today's iPhone 15 Launch Be the Next Catalyst for Growth?

investing.com:

The world's largest company, Apple (NASDAQ:AAPL), aims to dispel recent controversies and reinvigorate growth as it unveils the highly anticipated iPhone 15 series today. This product launch is a pivotal event for Apple, garnering the attention of millions, as it does every year.

The Cupertino, California-based giant is set to introduce four new phone models, including two high-end «Pro» models expected to come at a premium compared to the iPhone 14 Pro.

The company recently faced setbacks, especially in China, ahead of the highly anticipated launch, casting a shadow over the company. Last week, China banned government officials from using iPhones in their workplaces, resulting in Apple's market capitalization plummeting by nearly $200 billion.

Apple's shares closed the week at $178, marking a nearly 6% decline prompted by this negative development.

While concerns have risen with rumors of an extended ban, the situation has also had a detrimental impact on numerous other companies. Apple employs hundreds of thousands of people in China and various parts of Asia and has numerous technology firms within its supply chain.

Now, Apple is looking to dispel these recent challenges with the launch of its new product line. The company has been striving to boost sales, which have seen a decline over the past three quarters.

In its August 3 earnings report, Apple disclosed revenue of $81.8 billion, a 1.4% decrease from the previous quarter. Although this figure fell within expectations, it underscored the downward trend in sales.

Following concerns that the report indicated a weak outlook for the current quarter, Apple's stock price dropped by 5.5%. However, the earnings report did reveal a profit per share of $1.26, exceeding