Apple is opting for this strategy to market iPhones and other products in 2025
Post the introduction of iPhone 16e, the tech giant recently unveiled the new MacBook Air, powered by the blazing-fast M4 chipset.
While Apple has mostly released its products at regular intervals over the years, 2025 launches suggested a major shift in its strategy, according to Phone Arena.
What's Apple’s strategy?
In a departure from its usual release pattern wherein it normally looks forward to stagger its latest announcements for longer periods, Apple this year has gone on to unveiling new products in a more concentrated way.
However, its recent change in strategy is now being looked into by experts.
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