Apple is testing its own AI chatbot to catch OpenAI

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Apple is working on its own artificial intelligence powered chatbot that could challenge those of OpenAI and others, but the company has yet to devise a clear strategy for releasing the technology to consumers, Bloomberg reported Wednesday. According to the report, the ‘Apple GPT’ uses its own large language model framework called as “Ajax," a framework created to accelerate machine learning research. The report further said AI push has become a major effort for the iPhone maker, with several teams collaborating on the project.

The work includes trying to address potential privacy concerns related to the technology. Apple’s Ajax system is built on top of Google Jax, the search giant’s machine learning framework. Apple’s system runs on Google Cloud, which the company uses to power cloud services alongside its own infrastructure and Amazon.com Inc.’s AWS.  The AI technology has captured the imagination of consumers and businesses in recent months, leading to a stampede of related products.

As other tech giants, including Meta, Microsoft, and Google, have moved quickly releasing generative AI products of their own, Apple has been conspicuous in its absence. Though Apple has woven AI features into products for years, it’s now playing catch-up in the buzzy market for generative tools, which can create essays, images and even video based on text prompts. Its main artificial intelligence product, the Siri voice assistant, has stagnated in recent years.

But the company has made AI headway in other areas, including improvements to photos and search on the iPhone. There’s also a smarter version of auto-correct coming to its mobile devices this year. In an interview with Good Morning America, Apple CEO Tim Cook said AI is