Apple's commitment to carbon neutrality: CEO Tim Cook's bold vision
Apple captured the world's attention with its «Mother Earth» ad. Apple's CEO, Tim Cook, played a pivotal role in the ad, which quickly went viral.
The commercial featured Mother Nature sitting at a meeting with the Apple team, emphasizing the company's dedication to achieving carbon neutrality by the year 2030.
Reiterating this commitment during a recent interview with CBS, Cook articulated his ambition to offset every bit of carbon emitted by Apple products through the use of clean energy and carbon capture, a concept known as «carbon neutrality.» This commitment extends across the entire spectrum of Apple's operations, from mining and manufacturing to shipping and recycling.
Tim Cook specifically mentioned the Apple Watch Series 9 as the company's first-ever carbon-neutral device. «It can be done, and it can be done in a way that others can replicate, which is very important for us,» he said of Apple's ambition to demonstrate that adopting a carbon-neutral approach can still be a successful business.
We want to be the pond's ripple. We want people to see this and think, 'I can do that, too,' or 'I can do half of that.' «We want people to look at this and steal it.»
Apple has made tremendous progress toward its aim of becoming carbon neutral by 2030.
This year, the IT titan decided to phase out the usage of leather across all of its product lines. Apple is replacing leather with FineWoven, an attractive and durable twill fabric manufactured from 68 percent post-consumer recycled content, as part of this commitment.
In addition to its 2030 objective, Apple has set a stunning 90 percent decrease in emissions by 2050.
