Apple's iPhone shipments in China surge 40% in May amid aggressive discounting
Shipments of foreign-branded phones in China increased by 1.425 million in May to 5.028 million units from 3.603 million a year earlier，calculations based on the data from the China Academy of Information and Communications Technology (CAICT) showed.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisitIIT DelhiCertificate Programme in Data Science & Machine LearningVisitAlthough the data did not explicitly mention Apple, the company is the dominant foreign phone maker in China's smartphone-dominated market.
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This suggests that the increase in foreign-brand phone shipments can be attributed to Apple's performance.
The jump in Apple's sales follows a weak performance by the U.S. tech giant in the world's biggest smartphone market earlier this year amid strong competition in the high-end smartphone category from local rivals such as Huawei.
The sales boost also comes after Apple launched an aggressive discounting campaign on its official Tmall site in China in May, offering price cuts of up to 2,300 yuan ($316.71)on select iPhone models.
Apple's May sales increase extended its growth streak for the past two months, including a 52% jump in April. This marks a significant improvement from the first two months of 2023, when the company experienced a 37% slump in sales.
Earlier last month, Apple CEO Tim Cook forecast iPhone sales growth in some markets, including China, after the
