Apple's logo has no connection with byte, Bible's forbidden fruit or Newton: Designer shuts down popular theories revealing the truth
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For years, tech enthusiasts believed that the missing chunk from the apple was a clever nod to the word «byte,» a unit of digital data. The theory gained popularity on social media platforms like TikTok and Twitter, with many users claiming the wordplay was a deliberate stroke of genius. However, Janoff himself recently dismissed the connection in an interview with Creative Bits, calling it nothing more than an «urban legend.»
«They are really interesting, but I’m afraid it didn’t have a thing to do with it,» Janoff said. «Somebody starts it, and then people go, ‘Oh yeah, that must be it.’ But it’s all BS.»
Designing the Icon
Janoff designed the Apple logo in 1977 while working for the advertising agency Regis McKenna, which handled Apple's branding during its early days. According to Janoff, Apple's co-founder Steve Jobs provided little direction for the logo, other than insisting it shouldn't be «cute.»
With minimal briefing, Janoff took creative liberty, combining the natural image of a fruit with the futuristic vision of computers. He argued that without the fruit element, the design would lose its playful charm. The now-famous bite was added purely for clarity — to ensure the fruit was instantly recognizable as an apple, not any other round fruit like a cherry or peach.
«It was initially meant to indicate that it was an apple, and not
