Apple’s New Face Computer Is For Work
Apple’s first face-based computer isn’t going to be the next iPhone. It’s going to be the next BlackBerry. The $3,500 strap-on device has confused early reviewers about its purpose.
(Our own Joanna Stern has some of the best answers to that question.) Many early users have already concluded that it is a device in its infancy, and its true purpose won’t become apparent until it becomes cheaper, lighter and more capable. But the future of the Vision Pro is already apparent. Its target market is you, if you’re a knowledge worker.
And its use case is every day, as you do your job. Since its Feb. 2 launch, many early adopters have chronicled their adventures on social media.
Their experiences suggest we may already know Apple Vision Pro’s killer app: Microsoft Excel. But wait, don’t click away yet. It’s also email.
And Slack. “I’ve been seeing a lot actually, in the last week, people being surprised that they can use it for work, especially as a virtual desktop," says Ethan Kaplan, a tech adviser at a venture-capital firm and former chief digital officer at Fender Musical Instruments. “It’s really good—I’m staring at it right now, actually." Kaplan said the Apple Vision Pro is a good-enough replacement for his large, high-resolution monitor.
He can still see everything on the desktop of his MacBook, and use all the apps he would normally have there—only they are in a virtual display that floats in his field of view, and can be made as small or as large as he likes. Plus, he can add a dozen other apps and place them all around that virtual desktop, or even all over his home or office. It is sort of like how some Wall Street traders work in front of a half-dozen monitors, only the Vision Pro lets you put yourself inside a
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