Tim Cook said artificial intelligence is an essential tool for helping businesses reduce their carbon footprint, as he joined a climate change dialog Sunday at the China Development Forum.
Cook took part in a discussion at the annual Beijing event as the culmination of a week of public displays of his company’s commitment to China. He earlier met Commerce Minister Wang Wentao and announced plans to invest further in Apple’s supply chain, stores and research in the country.
Apple has set some of the most ambitious targets among its peers for reducing its carbon footprint — with the Apple Watch touted as its first carbon neutral product. Cook focused on that theme in his remarks and for much of his visit.
“We are making great progress, we are not there yet, and the road ahead requires more innovation,” Cook said of the company’s environmental goals. Apple is pouring substantial investment and resources into its AI development, not least because it has been surpassed by more aggressive competitors like OpenAI with its ChatGPT.
AI “provides an enormous toolkit for every company that’s wishing to be carbon neutral or to lower their emissions by a substantial amount,” the 63-year-old CEO said. It can help businesses