Apple TV+ debuts on Indian OTT aggregator Tata Play Binge
NEW DELHI : Direct-to-home (DTH) service provider Tata Play Ltd (earlier Tata Sky) on Tuesday added Apple TV+ on its over-the-top (OTT) aggregation service Tata Play Binge. This marks the American streaming video platform’s debut on any Indian aggregator, and its only second such tie-up worldwide.
Apple TV+ on Tata Play Binge can be accessed via mobile devices, smart TVs, desktops, laptops and tablets, web and Binge+ set top box, including Android and iOS devices. Tata Play Binge subscribers with the ₹399 premium pack offering international and English language content will be able to access Apple TV+.
“Aggregators like us are important to deliver reach for producers like Apple TV+ who may have discerning and high-quality content. This is their first sign-up in India and we hope it will help multiply reach for them," Harit Nagpal, managing director and chief executive, Tata Play told Mint.
Binge has always seen great traction for international, English-language content, and is talking to several others for similar programming, Nagpal added. Apple TV+ is known for series such as Ted Lasso, Shrinking, Silo, Hijack, Foundation, Tehran, Servant, Platonic, Severance, The Morning Show, Bad Sisters, Slow Horses, Prehistoric Planet and others, as well as Apple Original Films such as CODA; The Boy, the Mole, the Fox and the Horse; Ghosted and the recently premiered The Beanie Bubble.
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